Internet Marketing

Website Push Notification – Best Tools and Services for Marketers

(This post may contain affiliate links. For more information, see my disclosure policy.)

If you are a regular Income Mesh visitor you have probably noticed a small banner appearing at the top of your screen asking you to allow or disallow push notifications from this website onto your computer (as shown on the image below).

Even if you didn’t allow it, it still appears on the right side of your screen as a red stripe with “Get Notifications” written all over it.

If you saw all that – congratulations, you have experienced live website push notification. 🙂

IncomeMesh Push Notification

What is a Website Push Notification

A website push notification is a message that pops up on a desktop or laptop computer. Notification publishers can send them at any time; users don’t have to have their internet browsers opened to receive them.

To be allowed to send website push notifications to your visitors they must explicitly give permission to you in order to receive them. When they do, they become some sort of “subscribers” although you don’t have any contact or other info about them.

Most website push notifications appear on Google Chrome, Firefox or Safari, but they can even appear on Opera and Microsoft Edge (Internet Explorer) browsers.

How do Website Push Notifications work

To be able to send website push notification you must use some website push notification service (more on services and tools below). Although the user interface or naming of certain things in those push notification providers might differ, the process in all of them is the same.

  1. The first step is always getting user’s approval – Whenever a visitor comes to your website they will be presented with an “opt-in” push notification banner (0r modal box), where they will need to click on the “Allow” button in order to receive push notifications from you / your website.

Image courtesy of Kissmetrics

2. Send push notifications to your subscribers – As soon as you have their permission you can send them push notifications anytime you want. Eash website push notification needs to have a short description text, image and an url / link. When a user clicks on your push notification, he/she will be taken to the link you’ve inserted.

Image courtesy of Kissmetrics

Best Website Push Notification Services

Now that you know all the basics and how website push notifications work, you can start collecting your “subscribers” and begin sending them push notifications.

Most users use Google Chrome, Mozilla Firefox or Safari as their main internet browsers, that’s why I suggest that you found push notification providers based on that. Even better, log into your Google Analytics account (or other tracking statistics tool you use) and see which browser are your visitors using the most.

Let’s see which website push notification service is the best one for you. I did a little research and will present you with some of my best findings below.

*You can use each of these services on your website, no matter if it’s WordPress powered, or if you are using Drupal, Joomla, Magento or other CMS.

PushCrew

pushcrew

PushCrew is the service I am using on Income Mesh and the first one I have ever seen live in action on any website. Since they have both free (limited to 500 subscribers) and paid plans (Premium; Business), I saw their “Powered by PushCrew” link and checked them out.

With their free plan which I am using, you can send unlimited push notifications up to 500 subscribers and even make it automatic by setting it up with your RSS feed.

With their paid Premium and Business plans you can have more than 500 subscribers, schedule push notifications and more.

They currently support Chrome and Firefox browsers, but will soon add Safari too.

OneSignal

onesignal

OneSignal is one of the most popular website push notifications services, used by some of the most popular companies in the world like Uber, Zynga, 9gag and others.

They support Chrome, Safari and Firefox, and as far as I can see they are completely free.

SendPulse

sendpulse

SendPulse is another popular web push service provider, also completely free.

Apparently, they have some kind of conditions available for triggering messages, which might be interesting, but you’ll have to discover that on your own.

GoRoost

goroost

GoRoost push notifications are interesting for onsite and offsite notifications, where onsite notifications are something you might find really useful, athough they are different from push notifications a bit.

Currently, GoRoost support offsite push notifications for Chrome, Firefox and Safari.

PushAssist

pushassist

And finally, my last recommendation is PushAssist.

Basically, it does what every other website push notification service do – it sends push notifications.

They also use some sort of smart segmentation about which you will have to find out more by yourself.

Other Website Push Notification service

Honestly, all website push notification services do the same thing. Some of them have a special feature or two, but all in all, they will all do what they are designed to do – send push notifications.

I saw somewhere a unique push notification service, which also collects email addresses, but I can’t remember at the moment which one was that. If I do remember I’ll add it here.

For everyone who would like to know more, you can check some of these website push notification tools listed below:

Wrapping it up

There you go guys, you are now ready to start sending push notifications to your new subscribers 🙂

Don’t forget to Allow push notifications on Income Mesh if you still haven’t, and I’ll give you a nudge as soon as I publish new content,

Drazen Prastalo
Blogger, internet marketer, SEO specialist, web designer, entrepreneur, freelancer, Mac user, shopaholic, workaholic and a really nice and funny guy :) Read more about me or follow me on Twitter.
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2 Comments
  • Andresen Nov 11,2016 at 3:28 PM

    Thanks for posting this, i’m really looking for free push notification for my webiste

  • Emma Oct 4,2016 at 10:55 AM

    Thanks for the review. And you are right – with SendPulse you can automatically send RSS-based web push campaigns and automated pre-configured campaigns that are triggered with sign-up.

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