Did you know that by using scarcity and urgency on your sales pages you can increase your conversion rate up to 300%? Sometimes more, sometimes less, of course, depending on how you do it.
If you don’t believe me just Google ‘scarcity conversion rate’ and you’ll find a bunch of articles and case studies on how business owners used some scarcity or urgency tactics to increase their conversion rates by significant margin.
You can use scarcity in multiple ways, with two most popular being:
- Time limitation (ex. Special offer ending in 10 days – Get it now)
- Limiting the number of available products (ex. Only 57 copies left).
The thing is, most of these tactics used online on different websites were custom coded. There simply wasn’t a good, bulletproof, intuitive, easy to use and effective solution for scarcity available as a WordPress plugin – until now.